Watching english tv channels one notices that many Indian online websites like Quikr.com, Olx.in, 99acres.com, cartrade, advertise extensively on tv hoping to get more visitors and revenue. They fail to realise the fundamental problem faced by indian internet users, expensive internet connections, hacked laptops, forcing them to minimize their internet usage to the minimum, no more than 2 or 3 hours a day
If a internet user is using the connection for long, unauthorised changes are made to the laptop, allowing remote users to take control of the laptop, creating a number of problems for the innocent user, whose life is ruined for no fault of his. It is also very difficult to get the problem fixed, the laptop owner may visit many computer repair shops, but no one is able to offer a satisfactory solution. It is also very difficult to get a reliable internet connection for certain internet users, especially domain investors who spent more $100000 online, but find their application for a BSNL,Goa landline connection rejected giving flimsy excuses.
So however useful or great website an online business in india may have, till internet users in India are able to connect to the internet safely and at a low cost, all the tv advertising is wasted. In fact, a decade ago, it was much easier to get reliable landline connection for internet usage, today it is far more difficult for experienced internet users in India to connect to the internet at home